How to validate a product / feature idea?

Category: App costsMobile app ideas
Mobile app validation

Do you want your product to solve a problem, or gain traction required to earn money? These two are very different things.

What questions should I ask before making an idea happen?

– Does the product solve a particular problem?

– If yes, does solving the problem have a quantifiable value for a customer? How many customers can your app reach? How much of that value is every customer willing to pay?

– If no, does your application improve an existing routine or simplify something that people already do?

– Is implementing the product cost-efficient and does it save more money that it actually wastes?

– What is the least amount of functionalities that solve 80% of the problem?

– If it’s a feature, how much worse would the product be without it?

– How many things can the feature break?

Developing mobile applications – how to validate iOS and Android apps?

The mobile app ecosystem is very hard to understand. Just look at your phone – how many app icons do you see? Dozens, if not hundreds. All developers had the same questions that you do, and very successful mobile app startups were once at the very same stage where you are now. Just think about it – developing mobile applications such as WhatsApp or Snapchat is not about innovation. It has more to do with finding a mobile market niche and marketing to the right kinds of customers.

Once you do that, making people download your apps on Google Play Store and the iOS App Store are much easier tasks.

So – before you start thinking about technical issues regarding mobile app development, first try doing some research on mobile apps and how big a part of it you are currently addressing. Then, consider development costs and – most importantly – the implementation costs. Companies very often fall into this trap with B2B software, where implementation costs for a specific app within the company are actually higher than the benefits. Just think about it – in a company of 200 people, making everybody switch to a new mobile app or web app takes weeks of hard work and internal marketing – which is not much easier than marketing something in the App Store, since you still need to spend the time to convince people to do so.

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